Home > Italy, World travel > The charm of Italy’s powerhouse

The charm of Italy’s powerhouse

Panorama of Turin: piazzas and historic buildings lie against the backdrop of the Alps.

Panorama of Turin: piazzas and historic buildings lie against the backdrop of the Alps.

Home to one of Italy’s most popular football clubs, host of the 2006 Winter Olympics, and the headquarters of big Italian brands like Lavazza, Ferrero, Martini, Fiat, Lancia and Alfa Romeo, the North Italian city of Turin is surprisingly down-to-earth with a friendly laid-back charm and vibe.

If you’re thinking of a city break to Italy, you’ll probably consider Milan or Rome before Turin (Torino) would spring to mind. Yet, this North Italian city, tucked into the base of the Alps, is well worth a visit, at any time of the year.

Beating the winter blues
It’s January and the trees are bare; the locals – people and dogs alike – are stuffed into thick winter jackets, and everyone’s knocking back espresso shots or enjoying a hearty Piedmontese dish with friends or family. Fiat 500s are parked everywhere, even across zebra crossings. On the horizon loom the Italian Alps.
The first thing you’ll notice approaching Turin is that it’s not as flashy, brash, expensive or fast-paced as Milan; and nowhere near as touristic as Rome. The architecture’s also different. It’s a pot-pourri of baroque, rococo, neo-classical and Art Nouveau buildings with plenty of piazzas and monuments bearing witness to the city’s rich aristocratic heritage thrown in for good measure.

The Taurini, an ancient Celto-Ligurian Alpine people, were the first residents of this strategic city. Located on the River Po, in the region of Piedmont, Turin was under Roman and Charlemagne rule before Emmanuel Philibert (aka Iron Head) made it the seat of the Duchy of Savoy in 1563. Turin was part of the French Empire for several years and, when Italy was reunified, became its first capital city from 1861 until 1865 when the capital was moved to Florence and then to Rome. During the industrialisation epoch, Turin grew rapidly, before the impact and aftermath of two world wars put the brakes on its development. It was heavily bombed during the Second World War as its automotive industry was churning out defense vehicles instead of passenger cars. After the war, the city and its automotive industry were rebuilt and, today, Turin forms part of Italy’s most important industrial triangle which covers Milan, Turin and Genoa; its population has grown to around two million, half of which live within the city limits.


With all its piazzas, Turin can give the likes of Rome and Milan a run for their money.

Like other Italian cities, Turin boasts its fair share of piazzas, each individual yet all with stunning architecture, cosy cafes and steeped in history. Piazza Vittorio Veneto is the largest baroque square in Europe and there you’ll find Porto di Savona, a local restaurant with Piedmontese specialities. Make sure you try bagna càuda, a local hot dip which is a bit like fondue but made from garlic, olive oil, anchovies and butter, spread over roasted vegetables such as peppers or artichoke, and some local dishes with chestnuts or truffle, both popular ingredients in this region. Together with the bars and clubs dotted along the River Po, the Piazza Vittorio, as the locals call it, is supposedly the mecca of Turin nightlife.

Bagna càuda, a local hot dip which is a bit like fondue but made from garlic, olive oil, anchovies and butter, spread over roasted vegetables.

Bagna càuda, a local hot dip which is a bit like fondue but made from garlic, olive oil, anchovies and butter, spread over roasted vegetables.

Breeding ground for aristocracy and great minds alike
During the days when Turin was home to the House of Savoy, Italy’s royal family, it flourished as a cultural centre, attracting many famous Italian writers, poets and thinkers. Not surprisingly, today it hosts some of Italy’s best and oldest universities; more surprising is the fact that its Museo Egizio has one of the largest collections of Egyptian artifacts outside of Cairo while the Museum of Oriental Art houses one of the most important Asian art collections in Italy. If it’s local history you’re after, check out the Royal Library, Valentino Castle, or the Palatine Towers which are among the best preserved Roman remains in northern Italy. The Mole Antonelliana, which was originally designed to be a Jewish synagogue, now houses the National Museum of Cinema, believed to be the tallest museum in the world at 167 metres; it’s also one of the most popular museums in the city. Turin is often considered the birthplace of Italian cinema; the first Italian screening took place in the city in 1896.

Hotbed for footie and wheels
Cars and football are both synonymous with Turin, often called “the Detroit of Italy” and even if you’re not a motor junkie or a football freak, you can’t miss two of the best tourist attractions in the city: the Museo dell’ Automobilia and the new Juventus stadium. (By the way, the locals tend to support Torino F.C. while Juventus is a bigger hit elsewhere in Italy.)

The Automobile Museum is housed in a stunning modern building and contains beautifully restored vintage cars (also from other European car producers), Formula One racing cars including Ferraris (of course, we’re in Italy!) and much-loved classics like the original Fiat 500 and Fiat 600. You’ll get a great insight into how cars adapted to societal and cultural developments.

It might cost EUR 18 to take a tour of the Juventus Stadium and Museum, but this state-of-the-art stadium which opened in 2011 is worth every penny of it. So, if there are no live matches playing during your visit, at least take the tour to capture some Italian football fever.

Turin is Italy's chocolate paradise: home to chocoholic giants like Ferrero.

Turin is Italy’s chocolate paradise: home to chocoholic giants like Ferrero.

And, if you are a chocoholic, don’t miss the CioccolaTò, a two-week chocolate festival in March run by some of the large Piedmontese chocolate producers like Caffarel, Streglio and Venchi. After overdosing on chocolate, head into the Alps, less than an hour away for some hiking or skiing, depending on the season.
So, don’t brush Turin off as an industrial powerhouse, far off the beaten tourist track. Yes, it’s one of Italy’s most important economic centres, home to some of the country’s best known companies, but, trust me, 48 hours in Turin in January is not enough, I’m heading back in the spring for another heady dose of Piedmontese culture and cuisine. It’s a city which is relatively good value for money, where locals are friendly and welcoming to tourists and which still somehow seems slightly ‘undiscovered’.

Not to be missed

Historical tram 7: ride an 8-km, one-hour circuit around the city in this vintage tram. There’s no commentary but during the EUR 1.50 ride you can get a taste of the city’s architecture.
Museo dell’automobile de Torino: to get to grips with Italy’s automotive history.
Juventus Stadium: discover just why this is one of Italy’s most loved football clubs.
Museo Egizio: if you’ve never made it to Cairo, this is the largest collection of Egyptian art and history outside of Egypt.
Floris House: quaint aristocratic ambiance in this store/villa/dining room on Via Cavour for afternoon tea or a late lunch
Piedmontese cuisine: mix with the locals at Porto di Savona on the Piazza Vittorio.
Italian dinner: at Ristorante Giovanni on Via Gioberti where you can enjoy regional and national cuisine served up in an intimate romantic atmosphere with great Italian hospitality.
Shaken not stirred: enjoy a martini in one of the city’s grand bars. After all, this is where the glamorous drink originated.

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